Customer Success Stories for B2B SaaS
Get the stories that help grow your business
… while you focus on building and delivering exceptional value
A partner to dig, write, project manage and handle all the administrative and creative work involved in producing a stellar case study that is ready to publish
Brands I’ve worked with
“Naureen’s work is impeccable”
“Collaborating with Naureen was a fantastic experience, spanning from our initial meeting to the final delivery of the case study. Throughout the entire process, we have only positive feedback about working with her. Her research and storytelling skills partnered with her strong understanding of the audience and adaptability played a pivotal role in helping us achieve outstanding results.
Naureen’s work is impeccable, and her commitment to customer service is commendable. She seamlessly became an extension of our company, and we’re pleased that even our client enjoyed their interactions with her, appreciating both the professionalism and the quality of the case study.
I wholeheartedly recommend Naureen to anyone seeking to showcase the value of their product or service in a professional manner that significantly contributes to generating more business.”
Marcos Gutierrez, BusinessKPI
Creating high quality case studies is time-consuming and labor-intensive.
With a small team and plenty already on your plate to build that business, you don’t have the bandwidth to play interviewer, copywriter, project manager, editor and designer.
Digging for results, conducting client interviews, packaging and presenting those results and writing a compelling story that captures the attention of your ideal clients feels like a daunting process from start to finish.
Not to mention the multiple approval hoops you’ll have to jump through before those stories see the light of day.
You’re this close to hurling “create case study” into the procrastination black hole!
I get it.
It feels counterintuitive to have to dig while you are so busy building.
To spend so much time on the stories of previous results when you have to focus your attention on driving full speed ahead.
But like every B2B company focused on growth, you know you need those case studies to generate more leads and close deals faster
You need those case studies to:
► Build trust and attract ideal clients
► Arm your sales teams with compelling social proof
► Warm up and nurture leads in your email funnel
► Highlight unique use-cases when you are onboarding and upselling
What if you could have high-quality case studies that are ready to hit publish on – without having to go through this lengthy, cumbersome process yourself?
What if you could have a single trusted partner who handles the entire process for you?
From interviewing to writing, design and approvals – I take it all off your plate!
A one-stop shop to get a compelling customer story that helps you close more deals and attract your ideal clients.
That’s what I do for my clients.
Hi, I’m Naureen and I’m happy you’re here!
I’m a trained and experienced journalist turned copywriter and case study writer.
This might sound cliché but I’ve been writing since I was a kid!
At one point it was the highlight of my week when my story was published in the weekend kid’s magazines 😊
This evolved into studying journalism in university, working as a subeditor at a leading national newspaper, countless published articles in the process, researching and studying Muslim representation in the media, launching and running a community nonprofit project in Canada and writing for innovative businesses and publications along the way.
I have a Master of Journalism from Carleton University and my work has been published in mainstream publications as well as community media.
When urgent family needs came up and I realized I needed location-independent work that was my own, I stepped into exploring copywriting and fell in love with case studies.
I’ve always loved digging out how people achieve their goals, how they define success and how they get there. And I love telling those stories
Specializing in customer stories gave me the perfect avenue to hone that curiosity and build location-independent work that I love and that provides value to my clients.
“The end result is an absolute masterpiece”
“Naureen was instrumental in helping us craft an impactful client success story that truly captured the essence of our work. As a writer, she has a gift for drawing out people’s stories and perspectives.
Throughout the interview process, Naureen was professional, patient, and adept at putting our client at ease to share their candid thoughts and feelings about working with us. She carefully listened and synthesized their commentary into a compelling narrative that showcases how we treat our clients as true partners.
The end result is an absolute masterpiece that we will proudly use not only to highlight our client relationships, but also as a powerful marketing tool.
Naureen’s skill and intuitive approach brought this story to life in a way that exceeded our expectations. We’re grateful for her talent and look forward to collaborating again soon.”
Hash Assad, Assad Wealth Management
“I appreciate how she handled every aspect of the project from start to finish”
“Every communication that Naureen writes showcases her unique writing abilities. She writes concisely and compellingly, engaging readers.
She recently wrote us a case study, and I appreciate how she handled every aspect of the project from start to finish.
We now have polished materials that showcase the benefits and results of our online mentoring software. Naureen takes great pride in her work, and working with her has been a true pleasure.”
Shawn Mintz, MentorCity
Ready to bring your customer stories to life?
Here’s why I’m the best person to help you create compelling case studies:
- I’m the only person you’ll be in touch with – No faceless agency and big teams here! You always know who you are dealing with and who to come to. I keep you updated throughout the process, provide a project portal with a task tracker and yes, you can reach out to me anytime!
- I provide a personalized end-to-end experience. I only work with a limited number of clients at a time and I’m selective about the kind of companies I work with. Innovative, kind go-getters are my favourite type of people! I tailor my process to your unique business needs and I hang around with you till we get final approval from your clients to publish the case study. I get your clients to sign a final approval and release form. Yep, sometimes that can take a long time (hello, unexpected illnesses, days off and management approvals!). While we will try our best to outline the timeline and process of approvals and edits to your client to ensure a frictionless process, life happens and I’ve got your back when the unexpected comes knocking. A smiling face and flexible and persistent personality definitely makes it easier when we get caught up in approvals! 😊
- I have a proven process from start to finish and I’m easy to work with.
- I keep the design, highlights and metrics in mind while I’m writing your case study so we have a beautiful finished product with all the right highlights and design elements.
- I treat your clients like I would treat my own clients. I don’t take the trust you and your clients place in me lightly. That means I do my very best to ensure we make your clients happy and comfortable and that we represent them in the best way.
- I have a journalism background with the ability to ask the right questions and dig out the most relevant information, an eye for a good story that connects and builds trust and the ability to write from your audience’s perspective to captivate and convert.
Want me to handle your customer success stories?
“Naureen and I collaborated rigorously to share the experiences of participants in our leadership program. Her dedication to the project was evident from the outset. Naureen displayed a keen understanding of the importance of embedding equity, diversity, and inclusion at the executive level, through the participant-personas she crafted. Recognizing the need for such a program, she played a pivotal role in conceptualizing and implementing the experiential learning aspects that were integral to its success.”
Rayah Ali, CILAR
“Naureen is the type of person who, after one conversation with you, will understand exactly what you’re trying to highlight from your case study. She runs with the information you give her and comes back with, what I thought was a phenomenal product.
I had never seen my work being highlighted in such a positive and impactful way. I also do feedback calls with my clients, and have never been able to put together something as amazing and telling as Naureen did.
She also is persistent in such a beautiful and positive way, that it pushes you to find the right client for the case study, who will give you the results you deserve. I would strongly recommend Naureen for anyone looking to a have a case-study completed. She’s the go to, and was an absolute pleasure to work with.”
Aisha Khaja, Red Tree Consulting